TikTok isn’t just a place for teenagers to dance in their kitchens anymore. It’s a massive, high-speed search engine that can flood your WordPress site with traffic faster than Google ever will. If you aren’t leveraging short-form video to feed your website, you’re leaving money on the table.
Most business owners treat TikTok like a toy. I treat it like a top-of-funnel lead magnet. Here is how we bridge the gap between a 15-second clip and a loyal customer.
Forget “Virality”—Focus on Relevance
Everyone wants to go viral, but 10 million views from people who will never buy your product is a vanity metric that kills your reach. You need targeted attention.
- Business Benefit: You stop wasting time on “likes” and start attracting people who actually click your “Buy Now” button.
- Audit Your Data: Don’t guess what people want. Look at your WordPress search console to see what questions people are already asking, then answer them in a 30-second video.
- The Competitor Hack: Stop looking at what your competitors post and start reading their comments. That’s where the “pain points” live. Solve those problems on camera.
The 3-Second Hook Rule
On TikTok, you have exactly three seconds to convince someone not to swipe past your face. If you start your video with “Hi, my name is…”, you’ve already lost.
- The “Vibe” Over Production: You don’t need a $2,000 camera. In fact, overly polished “corporate” videos usually perform worse. Use your phone, sit in front of a window, and get to the point.
- Business Benefit: High retention rates tell the algorithm your content is valuable, which pushes it to more potential customers for free.
- Snappy Editing: If there is a breath or a pause in your speaking, cut it out. TikTok users have the attention span of a goldfish on espresso.
Stop Being Shy About Your Call-to-Action
A viral video without a CTA is just free entertainment. You aren’t a comedian; you’re a business owner. Tell them exactly where to go.
- The “Link in Bio” Strategy: TikTok won’t let you put clickable links in captions. You must mention your “Link in Bio” at least once, either verbally or with a text overlay.
- Incentivize the Click: Don’t just say “Visit my site.” Say “Download my free SEO checklist at the link in my bio.” Give them a reason to leave the app.
- Business Benefit: This turns passive viewers into active website visitors, increasing your site’s “dwell time” and SEO authority.
Optimize Your Profile for the Click
Think of your TikTok bio as a landing page. It needs to be clean, professional, and outcome-oriented.
- Ditch the Fluff: Your bio shouldn’t say “I love coffee and dogs.” It should say “I help WordPress owners double their traffic.”
- The WordPress Integration: Embed your best TikToks into your blog posts. It keeps users on your site longer, which tells Google your content is high-quality.
- Business Benefit: A cohesive brand experience builds trust. When they move from TikTok to your site, it should feel like the same conversation.
Stop Using 30 Hashtags
This isn’t Instagram in 2015. Overloading your caption with hashtags looks desperate and confuses the algorithm.
- The Sweet Spot: Use 3-5 highly specific hashtags. If you’re talking about WordPress SEO, use #WordPressSEO, not #FYP or #Viral.
- Opinion: Most “trending” hashtags are useless for B2B or service-based businesses. Stick to your niche keywords.
- Business Benefit: Your content gets served to the “For You Page” of people who actually care about your industry.
Founder’s Action Item
Do this today: Record one “How-to” video addressing the #1 question your customers ask you. Post it with a text overlay that says “Link in bio for the full guide,” and update your TikTok bio link to point directly to that specific blog post on your WordPress site.