About The Project
The Profitable Florist provides specialized coaching, training, and strategic resources designed to empower flower shop owners and their teams. Their mission is to transform floral businesses by increasing sales, refining customer service protocols, and boosting overall profitability through a blend of proven retail strategies and expert industry guidance.
Project Details
- Industry: Business Services / Coaching
- Core Technologies: WordPress, PHP, Apache, MySQL
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Speed Optimizer, WooCommerce, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed to consolidate a wide array of educational resources, coaching services, and a retail digital shop into a cohesive platform that provided clarity without overwhelming business owners in a fast-paced industry.
The Solution: We utilized the Divi framework to create a clean, intuitive UI that balances deep informational content with professional visual spacing. By integrating WooCommerce and WPForms, we successfully streamlined the user journey from browsing educational articles to purchasing high-value training modules.
Key Features
- Integrated E-Commerce: A specialized shopping experience for digital business resources and training kits powered by WooCommerce.
- Custom Membership Portal: A secure, gated area designed for exclusive training access and long-term client engagement.
- High-Conversion UI: Strategic CTA placement, such as “Show Me How,” designed to move users through the sales funnel toward enrollment.
- Performance Engineering: Implementation of Speed Optimizer to ensure the extensive resource library loads instantly on any connection.
- Enterprise-Grade Security: Automated redundancy and site integrity maintained via UpdraftPlus to protect proprietary coaching content.
- Shop-Floor Ready: A fully responsive design ensuring florists can access critical training tools directly from their mobile devices while on the shop floor.