About The Project
The Generous Marriage platform offers a podcast, digital courses, and specialized resources designed to help couples revitalize their relationships. By addressing common marital issues such as emotional distance and communication breakdowns, the academy provides actionable tools and advice to foster deeper intimacy, connection, and mutual generosity.
Project Details
- Industry: Health & Wellness
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: Elementor, WooCommerce, LiteSpeed Cache, Yoast SEO, WPForms
Challenges & Solutions
The Challenge: The client struggled with a fragmented online presence that failed to effectively bridge the gap between their educational podcast and their premium courses. The existing platform lacked a cohesive user journey, making it difficult for couples to navigate from free content to paid resources.
The Solution: We leveraged the Divi framework and Elementor to build a high-conversion landing page architecture that prioritizes content discovery. By integrating WooCommerce, we streamlined the transition from listener to student. To ensure high performance despite heavy media content, we implemented LiteSpeed Cache for near-instant load times.
Key Features
- Multi-Channel Content Hub: Integrated podcast streaming and blog architecture to centralize diverse relationship resources.
- LMS-Ready E-Commerce: A robust WooCommerce backend configured for digital course sales and membership access.
- Conversion-Optimized UI/UX: Strategically placed CTAs and custom WPForms to capture high-intent leads and drive course enrollment.
- Mobile-First Performance: Fully responsive design optimized for on-the-go listening and learning across all devices.
- Search Authority: Advanced technical SEO foundation using Yoast SEO to improve organic visibility in the competitive wellness niche.
- Security & Reliability: Automated daily backups and real-time monitoring via BlogVault for total site peace of mind.