About The Project
The Balloon Squad is a premier, veteran-owned balloon decor service based in the Carolinas. Specializing in custom balloon arrangements, arches, and high-impact installations, their team of certified designers is committed to providing high-quality, eco-friendly creations that elevate corporate events, weddings, and private celebrations across the region.
Project Details
- Industry: Events
- Core Technologies: WordPress, PHP, Apache, MySQL
- Theme: Divi
- Key Plugins: Divi Supreme, Yoast SEO, WooCommerce, UpdraftPlus, Gravity Forms, WPForms
Challenges & Solutions
The Challenge: Despite their elite certifications and veteran-owned status, the client lacked a digital platform that reflected their professional standing. The previous site failed to showcase the technical expertise of their “Certified Balloon Decor Designer” status, resulting in missed high-ticket corporate opportunities.
The Solution: We developed a vibrant, image-centric website using the Divi framework to mirror the brand’s energy. By integrating high-resolution galleries and a dedicated “Veteran-Owned” narrative, we established immediate local authority. We implemented advanced caching to ensure the media-heavy site maintains lightning-fast speeds for mobile users.
Key Features
- Conversion-Optimized Funnel: Strategically placed “Request a Quote” CTAs and inquiry forms tailored for both residential and corporate scales.
- Dynamic Portfolio Showcases: Responsive, filterable galleries highlighting specific categories—from organic arches to massive corporate branding.
- Mobile-First Architecture: A fully responsive UI optimized for busy event planners and parents who need to browse and book on the go.
- Performance Engineering: Advanced caching and optimization to ensure seamless playback of visual content with minimal bounce rates.
- E-commerce Readiness: Built on a scalable WooCommerce infrastructure to support future direct-to-consumer “Grab & Go” product sales.