About The Project
“Breaking the Cycle” is a comprehensive digital resource for parents navigating the challenges of teen drug abuse. Led by Ziv Raviv, the platform provides empowering knowledge through podcasts, downloadable guides, and a dedicated support group. It aims to offer families actionable prevention strategies and a supportive community to overcome the cycle of addiction.
Project Details
- Industry: Health & Wellness
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Rank Math SEO, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a platform that could transform heavy, sensitive subject matter into an accessible and supportive resource. The primary hurdle was balancing a wealth of educational content with a user interface that didn’t overwhelm parents in crisis.
The Solution: Utilizing the Divi framework, we developed a clean, empathetic UI that prioritizes ease of navigation. We implemented a strategic content hierarchy to ensure vital resources are found instantly, while Rank Math SEO ensures the platform reaches families actively searching for help.
Key Features
- Resource Hub Integration: A centralized, searchable library for high-value podcasts and downloadable guides.
- Conversion-Focused UX: Clear “Start Here” and “Support” CTAs to guide users toward immediate assistance and community.
- Mobile-First Design: Fully responsive architecture ensuring parents can access support discreetly and reliably from any device.
- Custom Lead Capture: Strategic use of WPForms to facilitate secure and private communication for families seeking help.
- Performance Optimization: A lightweight build on WordPress/Apache to ensure rapid loading during high-traffic periods.