About The Project
Sparkle City Balloon Boutique specializes in creating extraordinary and customized balloon decor for corporate functions, school events, and private parties across the Spartanburg-Greenville area. Led by certified balloon artist Kay Bishop, the company focuses on adding “shimmer, shine, and sparkle” to every event with professional, high-end personalized service.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Ecwid by Lightspeed, Yoast SEO, UpdraftPlus, WPForms, Divi Perky Animate
Challenges & Solutions
The Challenge: The client needed to transition from a simple service provider to a high-end “boutique” brand. The previous online presence lacked the visual impact required to showcase large-scale, professional balloon installations, making it difficult to capture corporate and luxury event leads.
The Solution: We leveraged the Divi framework and Supreme Modules to create a high-gloss, visual-first website. By integrating a sophisticated gallery and streamlined navigation, we transformed the site into a premium digital storefront that highlights their “Certified Balloon Artist” credentials and simplifies the booking process for complex events.
Key Features
- Dynamic Visual Storytelling: High-resolution hero sections and customized CSS animations reflect the “shimmer and shine” brand identity.
- Hybrid Commerce & Lead Gen: Integrated WPForms for custom inquiries alongside Ecwid eCommerce for direct product purchases.
- Local SEO Dominance: Configured Yoast SEO to target high-intent keywords in the Spartanburg-Greenville and North Carolina regions.
- Responsive Boutique Design: A “mobile-first” layout ensuring event planners can seamlessly browse the portfolio and book services on the go.
- Reliability & Security: Implemented UpdraftPlus for automated backups and enterprise-level site stability.