About The Project
Smart Back for Life offers a 90-day online program designed for men to alleviate back pain through a holistic, brain-centric approach. It focuses on personalized support, daily video lessons, and exercises to foster long-term spinal resilience, rather than temporary fixes.
Project Details
- Industry: Health & Wellness
- Core Technologies: WordPress, Apache, PHP, MariaDB, Redis
- Theme: Divi
- Key Plugins: Divi Supreme Pro, WP Rocket, Object Cache Pro, WooCommerce, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a way to market a complex, brain-centric health program to a specific male demographic while overcoming the “quick-fix” stigma of the fitness industry. The original presence lacked a high-performance infrastructure to support a 90-day video-intensive curriculum.
The Solution: We built a high-conversion landing page using the Divi framework, focusing on authoritative, dark-mode branding to appeal to the target audience. To handle the heavy video content and daily lessons, we implemented a robust backend stack including Redis, Object Cache Pro, and WP Rocket, ensuring lightning-fast load times and a seamless user experience.
Key Features
- Brain-Centric UI/UX: A custom-designed interface that uses high-impact visuals to explain the “gravity monster” concept and the neurological approach to back health.
- High-Performance Stack: Optimized with WP Rocket and Object Cache Pro for instantaneous page transitions and video loading.
- E-Commerce Integration: Secure enrollment and program access powered by WooCommerce.
- Automated Lead Capture: Integrated WPForms for streamlined user inquiries and program registration.
- Mobile-First Architecture: Fully responsive design ensuring that users can access daily exercises and lessons from any device.
- Reliable Data Management: Scheduled backups via UpdraftPlus to protect user progress and proprietary program content.