About The Project
Posh Balloon Decor specializes in creating unforgettable event experiences through custom balloon designs. They offer a wide range of services including arches, columns, centerpieces, organic designs, sculptures, and backdrops for various occasions like corporate events, graduations, and private parties. Serving several counties in Washington, they aim to transform any space into a festive and inviting atmosphere.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, PHP, MariaDB, Redis
- Theme: Divi
- Key Plugins: Divi Supreme Pro, WP Rocket, Object Cache Pro, Yoast SEO, WooCommerce, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: Posh Balloon Decor needed a high-end digital presence to match their luxury event services. Their previous site struggled with slow load times for high-resolution image galleries and lacked a streamlined way for corporate clients to request specific, customized quotes for large-scale installations.
The Solution: Using the Divi framework, we designed a visually immersive experience that prioritizes high-impact imagery. By integrating WP Rocket and Object Cache Pro, we optimized performance for seamless navigation. We replaced generic contact forms with tailored WPForms logic to capture specific event details, significantly improving lead quality.
Key Features
- Premium Visual Branding: A custom Divi-powered design utilizing elegant typography to reflect the brand’s “Posh” identity.
- High-Performance Gallery: Optimized image handling for fast-loading, high-resolution portfolios of organic designs and sculptures.
- Conversion-Optimized Forms: Strategically placed “Get a Quote” CTAs paired with intelligent lead capture forms for varied event types.
- Mobile-First Responsive Design: Fully fluid layout ensuring a premium browsing experience for planners on the go.
- E-commerce Ready: Integrated WooCommerce functionality for seamless online ordering of standardized products.
- SEO & Speed Suite: Leverages Yoast SEO and advanced server-side caching (Redis) for top-tier search visibility and instant transitions.