About The Project
Pop Balloon Art offers professional balloon artistry services for various events in the Chicagoland area, including birthday parties, festivals, and corporate functions. Their talented team creates stunning and customizable balloon creations, aiming to elevate events and entertain guests of all ages.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Elementor, WP Rocket, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a vibrant, professional digital presence to transition from a local hobbyist feel to a premium event service provider in the competitive Chicagoland area. The existing setup lacked a streamlined booking process and struggled with slow load times due to heavy image assets.
The Solution: We developed a high-conversion website using the Divi framework for custom visual storytelling. We integrated WP Rocket to ensure lightning-fast performance for image-heavy galleries and deployed WPForms to create a frictionless inquiry and booking pipeline, directly increasing lead generation.
Key Features
- High-Performance Optimization: Utilized WP Rocket and caching strategies to ensure rapid load speeds for high-resolution balloon art galleries.
- Custom Booking Integration: A streamlined inquiry system via WPForms to capture event details and simplify the client onboarding process.
- Visual Portfolio Engine: A responsive, grid-based gallery showcasing diverse service offerings from festivals to corporate functions.
- Responsive Architecture: A mobile-first design approach ensuring seamless navigation and “Book Now” accessibility across all devices.
- Brand-Consistent UI/UX: A playful yet professional color palette and typography suite built on the Divi theme to reflect the brand’s energetic identity.