About The Project
Plumbing and Money provides a one-stop digital marketing and business coaching service specifically for plumbing businesses. They offer a holistic approach to help plumbers improve their online presence, attract more customers, and increase revenue through tailored marketing strategies, website development, content creation, and one-on-one coaching.
Project Details
- Industry: Business Services
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Smart Slider, Rank Math SEO, UpdraftPlus, WPForms, Blubrry PowerPress, HurryTimer, Popup Maker
Challenges & Solutions
The Challenge: The client needed to bridge the gap between technical plumbing expertise and digital business growth. They required a platform that could house diverse content—including podcasts and resources—without overwhelming potential coaching leads or sacrificing site performance.
The Solution: Using the Divi framework, we developed a high-conversion, service-oriented layout that organizes complex resources into a clean, intuitive UI. We integrated specialized modules like Blubrry PowerPress for seamless podcast management and WPForms to streamline lead generation, transforming a content-heavy site into a streamlined sales engine.
Key Features
- Strategic Lead Capture: Integrated prominent CTA buttons and optimized inquiry forms to drive “Strategy Session” bookings.
- Multi-Channel Content Hub: Built-in podcast integration and resource libraries to establish industry authority and improve SEO.
- Mobile-First Responsive Design: A fully adaptive layout ensuring plumbing business owners can access resources and coaching services from any device.
- Performance Optimized Stack: Leveraged Rank Math SEO for visibility and UpdraftPlus for enterprise-grade security and backups.
- Enhanced UX with Divi Supreme: Custom UI elements and interactive modules to create a modern, “agency-grade” visual experience.