About The Project
OZmist Australia specializes in high-pressure misting solutions, offering a wide range of products like fog cannons and industrial misting systems for dust suppression, odor containment, and flash cooling in commercial and industrial settings. With over 20 years of experience, they provide end-to-end solutions for worksite safety, venue cooling, and events across Australia and internationally.
Project Details
- Industry: Industrial
- Core Technologies: WordPress, Apache, PHP, MariaDB, Redis
- Theme: Hello Elementor
- Key Plugins: Elementor, WP Rocket, Object Cache Pro, Rank Math SEO, WooCommerce, WPvivid Backup, Gravity Forms
Challenges & Solutions
The Challenge: Despite being a market leader for 25 years, OZmist’s digital presence struggled to reflect its “Industrial Authority.” The previous site lacked structure for complex product lines, suffered from slow loading times, and lacked a streamlined path for B2B lead generation.
The Solution: We engineered a high-performance portal using Elementor that balances visual impact with technical depth. We implemented WP Rocket and Object Cache Pro for instantaneous speeds and performed a strategic UX overhaul, categorizing solutions by industry to shorten the conversion funnel.
Key Features
- Dynamic Product Catalog: A robust WooCommerce infrastructure showcasing complex machinery and modular components.
- High-Performance Architecture: Optimized with Redis for rapid database queries across 100+ technical SKUs.
- Conversion-Optimized Inquiries: Custom-built Gravity Forms integrated to capture high-intent B2B leads and quote requests.
- Resource Library: A dedicated secure area for technical manuals, product brochures, and certifications.
- Mobile-First Design: Optimized for onsite worksite viewing with “Click-to-Call” functionality and touch-friendly navigation.
- Staging & Security: Utilized WP STAGING and WPVivid for zero-downtime updates and reliable offsite backups.