About The Project
This website belongs to Orlando’s most trusted balloon decor company, specializing in creating stunning and unforgettable balloon arrangements for a wide range of events. They offer personalized designs and professional installation for corporate events, trade shows, graduations, baby showers, and more, aiming to transform any space with their artistic balloon creations.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, PHP, MySQL, Redis, ImageMagick
- Theme: Divi
- Key Plugins: WP Rocket, Yoast SEO, WooCommerce, UpdraftPlus, WPForms, Divi Supreme Pro, Object Cache Pro
Challenges & Solutions
The Challenge: The client needed a way to showcase high-impact visual balloon artistry while maintaining fast load times and a seamless mobile booking experience. Their previous online presence lacked the professional “WOW” factor required to attract corporate and high-end event planners.
The Solution: We built a high-conversion, visual-first website using the Divi framework. To ensure the image-heavy gallery didn’t compromise performance, we integrated WP Rocket and Object Cache Pro. We streamlined the lead generation process by implementing custom WPForms, allowing clients to request specific quotes for events easily.
Key Features
- High-Performance Optimization: Leveraging Redis and ImageMagick to ensure high-resolution event photos load instantly across all devices.
- Conversion-Optimized UI: Strategically placed “Get a Quote” and “Book Us Today” CTAs to drive user engagement and lead capture.
- Service-Specific Landing Pages: Dedicated sections for Corporate, Graduations, and Baby Showers to improve SEO and user relevance.
- Automated Backups & Security: Implemented UpdraftPlus and Yoast SEO to ensure site integrity and maximum search engine visibility.
- Mobile-First Design: A fully responsive layout that allows event planners to browse portfolios and book services on the go.