About The Project
Once Upon a Balloon LLC specializes in creating custom balloon art and installations for various events and celebrations in Missoula, Montana, and surrounding areas. They offer whimsical balloon arches, columns, marquees, and more, as well as rentals and backdrops to create a magical and memorable ambiance for private parties, corporate events, and university functions.
Project Details
- Industry: Events
- Core Technologies: WordPress, PHP, Apache, MariaDB
- Theme: Divi
- Key Plugins: Elementor, WP Rocket, Yoast SEO, WooCommerce, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a vibrant, professional digital presence to showcase complex custom balloon art while maintaining high performance and ease of booking in the Missoula area.
The Solution: We built a high-conversion website using the Divi framework, prioritizing visual storytelling through high-resolution galleries. To ensure a fast user experience despite the heavy imagery, we integrated WP Rocket for speed optimization. We streamlined the inquiry process by replacing fragmented communication with a centralized WPForms system for custom quotes.
Key Features
- Responsive Multi-Device Design: A seamless browsing experience optimized for desktop, tablet, and mobile users.
- Performance Optimization: Advanced caching and image compression via WP Rocket for lightning-fast load times.
- E-Commerce Ready: Integration of WooCommerce to facilitate decor rentals and specialized product sales.
- Lead Generation Engine: Custom-built inquiry forms to capture event details and drive higher conversion rates.
- Dynamic Visual Galleries: Categorized portfolios showcasing arches, columns, and marquees to inspire potential clients.
- SEO Foundation: Configured with Yoast SEO to dominate local search results for event services in Montana.