About The Project
Objective 3D is a dedicated provider of additive manufacturing (AM) solutions across Australia and New Zealand, offering a comprehensive range of 3D printers, 3D scanners, materials, and software from leading brands like Stratasys, Lithoz, Artec 3D, and Materialise. They also provide manufacturing-on-demand services and extensive customer support, emphasizing their commitment to innovation in 3D printing.
Project Details
- Industry: Manufacturing
- Core Technologies: WordPress, Apache, PHP, MariaDB, Redis
- Theme: Hello Elementor
- Key Plugins: Elementor, WP Rocket, Object Cache Pro, Rank Math SEO, WooCommerce, WPvivid Backup Plugin, Gravity Forms
Challenges & Solutions
The Challenge: The client needed to transition from a basic equipment reseller to a comprehensive industrial solutions provider while managing a complex inventory of 3D printers, scanners, and materials.
The Solution: Leveraged WordPress and WooCommerce to create a structured, high-performance product catalog. We implemented WP Rocket and Object Cache Pro to ensure rapid load times for high-resolution industrial imagery, while Rank Math SEO was integrated to capture high-intent B2B search traffic across Australia and New Zealand.
Key Features
- High-Conversion Lead Engine: Integrated Gravity Forms with custom “Instant 3D Printing Quote” and “Find A Solution” CTAs to streamline B2B inquiries.
- Enterprise-Grade Performance: Optimized with a premium caching stack (WP Rocket + Redis) for seamless browsing of resource-heavy technical specifications.
- Dynamic Product Ecosystem: A scalable catalog architecture powered by Elementor, allowing for easy updates of hardware from global brands like Stratasys and Nikon SLM.
- B2B Content Hub: A dedicated resources and application section to educate the market on additive manufacturing use cases.
- Reliability & Security: Enterprise-level staging and backup workflows powered by WP STAGING and WPVivid to ensure zero downtime for critical business operations.