About The Project
Motion Solutions is an exclusive supplier of Schneider Electric’s Lexium Cobots and offers a wide range of industrial automation products, including sensors, controllers, PLCs, AC drives, and flexible feeding systems. With 30 years of experience, they provide comprehensive services such as product supply, technical support, product selection advice, and training to various industries including manufacturing, medical, and aerospace.
Project Details
- Industry: Industrial
- Core Technologies: WordPress, Apache, PHP, MariaDB, Cloudflare
- Theme: Hello Elementor
- Key Plugins: Elementor, WP Rocket, Object Cache Pro, Rank Math SEO, WooCommerce, UpdraftPlus, Fluent Support
Challenges & Solutions
The Challenge: The previous digital presence lacked the high-end industrial branding required to represent an exclusive Schneider Electric supplier. The site needed to organize a vast catalog of complex automation products while maintaining fast load times and a professional user experience.
The Solution: We developed a robust, high-performance site using WordPress and the Hello Elementor theme for maximum design flexibility. By implementing WP Rocket and Object Cache Pro, we ensured lightning-fast performance despite the image-heavy content. Custom Post Type UI was utilized to create a structured, easy-to-navigate product architecture that simplifies the user journey for industrial clients.
Key Features
- Advanced Product Cataloging: Optimized navigation for various industrial categories (Cobots, Sensors, PLCs) using customized post types.
- High-Conversion Design: Strategically placed “Get a Free Quote” CTAs and a dedicated Fluent Support integration for streamlined B2B lead generation.
- Performance Optimization: A grade-A speed score achieved through WP Rocket, Cloudflare integration, and server-side caching.
- Scalable E-commerce Framework: Built on WooCommerce to allow for seamless transition from a catalog site to a full-scale online store.
- SEO & Security Ready: Fully optimized for search visibility via Rank Math SEO and secured with automated UpdraftPlus backup protocols.