About The Project
Matan Rosenberg offers “Transformational Lectures,” a unique virtual experience designed to motivate, inspire, and entertain corporate teams. Blending engaging content on topics like effective tool selection, pivoting in uncertainty, and negotiation skills with elements of magic and mind-reading, these lectures aim to boost employee morale and provide actionable insights for business growth.
Project Details
- Industry: Entertainment
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Hello Elementor
- Key Plugins: Elementor, Speed Optimizer, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a way to translate a high-energy, interactive magic and lecture performance into a digital format that felt professional enough for corporate decision-makers while remaining engaging. The previous setup lacked a clear conversion funnel for international bookings.
The Solution: We built a streamlined, high-performance site using WordPress and Hello Elementor. By implementing a minimalist layout and a dedicated Video Gallery, we prioritized visual social proof. We integrated WPForms for seamless lead generation and utilized Speed Optimizer to ensure the heavy media content loads instantly, reducing bounce rates during the booking process.
Key Features
- Custom Video Showcase: A dedicated gallery to demonstrate “ZOOMagic” capabilities and virtual lecture style.
- Conversion-Optimized CTA: Strategic placement of “Event Invitations” and contact forms to capture B2B leads.
- Performance Engineering: Optimized with Speed Optimizer to maintain high Core Web Vitals despite rich media usage.
- Responsive Architecture: A mobile-first design ensuring a premium experience for event planners on any device.
- Automated Backups: Integrated UpdraftPlus for enterprise-grade security and data redundancy.