About The Project
This website features Martin Duffy, an award-winning professional magician and wedding host with over 35 years of experience. He offers various packages, including close-up magic and full-day hosting, to make wedding receptions extraordinary and unforgettable for guests.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Divi Image Hover, WP Rocket, Rank Math SEO, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed to transition from a traditional performer’s profile to a premium wedding and event brand that could convey the emotional impact of live magic through a static screen.
The Solution: Leveraged the Divi framework to create a high-impact, visual-first layout with immersive hero sections and integrated social proof. We implemented WP Rocket and Rank Math SEO to ensure that the heavy use of high-resolution imagery didn’t compromise site speed or organic search visibility for competitive event keywords.
Key Features
- Conversion-Optimized UI: Strategically placed “Book Now” and “Contact” CTAs across the site to streamline the lead generation process.
- Premium Visual Effects: Used Divi Supreme Pro and Divi Image Hover to create interactive galleries that mirror the dynamic nature of a magic performance.
- Performance Engine: Integrated WP Rocket for lightning-fast load times and UpdraftPlus for automated security and site backups.
- Responsive Booking Flow: A custom-styled WPForms integration ensures a seamless inquiry experience across all mobile and desktop devices.