About The Project
This website, led by Ziv Raviv, focuses on Influencer Marketing, offering guidance and practical tactics to help individuals and businesses become “Influencer Marketing Ninjas.” It provides resources like guides and free consultations to help users leverage influencer marketing for business growth.
Project Details
- Industry: Business Services
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Speed Optimizer, Yoast SEO, WooCommerce, UpdraftPlus
Challenges & Solutions
The Challenge: The client needed to establish authority in a niche market but lacked a cohesive brand identity and a clear conversion funnel to drive leads for their consulting services.
The Solution: We built a high-authority platform using WordPress and the Divi framework to create a bold, professional aesthetic. By integrating WooCommerce for service offerings and Yoast SEO for content optimization, we transformed a simple informational site into a lead-generating asset with a streamlined user journey.
Key Features
- Conversion-Optimized Layout: Strategically placed Call-to-Actions (CTAs) and dedicated landing pages to maximize lead capture.
- High-Performance Architecture: Optimized using Speed Optimizer and Apache to ensure fast load times and low bounce rates.
- SEO-Ready Content Structure: Built-in technical SEO framework to improve search rankings for influencer marketing keywords.
- Scalable E-commerce Integration: Full WooCommerce setup allowing for the seamless sale of digital resources and consultations.
- Enterprise-Grade Security: Automated backup and security protocols managed via UpdraftPlus and BlogVault.