About The Project
Irene Fehr’s “Feed Your Libido” is an online program designed to help women rekindle sexual desire and achieve extraordinary intimacy in their relationships. Through 30+ hours of video lessons, exercises, and personalized support, the program addresses common libido issues by teaching women to prioritize their pleasure, communicate their needs, and foster deeper connection with their partners.
Project Details
- Industry: Health & Wellness
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Divi Sensei Countdown, Popups for Divi, Yoast SEO, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed to transform a complex, sensitive topic (sexual wellness) into an approachable, professional, and authoritative online brand. The previous structure lacked a clear conversion funnel for her high-ticket coaching and digital programs, making it difficult for users to navigate from education to purchase.
The Solution: We leveraged the Divi framework to create a visually rich, high-conversion landing page that balances empathy with professionalism. By integrating WPForms and Popups for Divi, we streamlined the lead capture process, while the custom-styled pricing and testimonial sections established the social proof necessary for high-trust health and wellness services.
Key Features
- Conversion-Optimized Sales Funnel: Strategically placed Call-to-Action (CTA) buttons and sticky navigation to drive enrollment in the “Feed Your Libido” program.
- Interactive Learning Hub: Seamless integration of video content and structured program modules to enhance user engagement.
- Automated Lead Generation: Custom-built lead capture forms and targeted popups designed to grow the client’s email marketing list.
- Premium Performance Suite: Optimization of the WordPress environment (Apache/MySQL) ensuring fast load times for a media-heavy site.
- Responsive Experience: A fully fluid design that provides a discreet and accessible browsing experience across all mobile and tablet devices.