About The Project
Face Painters Plus is a professional face painting company that provides artists for various events, including birthday parties, corporate functions, and school events. Their team of skilled artists uses premium, hypoallergenic paints to create custom designs, focusing on hygiene and transforming faces into colorful works of art that create lasting memories.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Supreme Modules Lite – Speed Optimizer, UpdraftPlus, WPForms, Modula
Challenges & Solutions
The Challenge: The client needed a vibrant, high-energy digital presence that could translate the “fun” of their service into a professional booking platform. The previous brand identity lacked a cohesive visual flow, and the booking process was not optimized for quick event inquiries.
The Solution: We utilized the Divi framework to create a custom, high-impact visual design featuring bold typography and interactive galleries. By implementing WPForms, we streamlined the lead capture process, while Speed Optimizer was configured to ensure the media-heavy site loads instantly, preventing bounce rates during the booking phase.
Key Features
- High-Conversion Booking System: Integrated custom inquiry forms designed to capture essential event details and drive lead generation.
- Dynamic Visual Portfolio: A categorized, high-resolution gallery powered by Modula to showcase professional face-painting artistry across various event types.
- Performance Optimization: Advanced caching and image optimization via Speed Optimizer to maintain fast load times on mobile and desktop.
- Brand-Centric UX/UI: A playful yet professional interface featuring custom CSS animations and a “mobile-first” responsive navigation menu.
- Automated Backups & Security: Full site redundancy using UpdraftPlus to ensure zero data loss and maximum uptime for the client.