About The Project
Dr. Willow Brown’s website offers guidance and resources for individuals seeking to explore and enhance their understanding of love, sex, and relationships through a holistic approach. Dr. Willow, holding a doctorate in Chinese Medicine, blends ancient Taoist philosophy with sexual and spiritual practices to help clients achieve sexual healing, open receptive pleasure pathways, and foster overall well-being through various modalities including coaching, online programs, tantra journeys, and meditation.
Project Details
- Industry: Health & Wellness
- Core Technologies: WordPress, PHP, Apache, MySQL
- Theme: Genesis
- Key Plugins: Elementor, Yoast SEO, WooCommerce, UpdraftPlus, Gravity Forms
Challenges & Solutions
The Challenge: The client required a digital platform that balanced a clinical background in Chinese Medicine with the sensitive, intimate nature of Taoist and Tantric healing. The primary hurdle was organizing a vast library of podcasts, courses, and retreat information without overwhelming the user.
The Solution: Built on the robust Genesis Framework and styled with Elementor, we developed a serene, high-end visual identity. By implementing a strategic navigation menu and categorized content silos, we streamlined the user journey from education (blog/podcast) to conversion (online programs and private consultations).
Key Features
- Multi-Channel Content Integration: Seamlessly hosts the “Sex Reimagined” podcast and a high-traffic blog to drive organic SEO.
- High-Conversion Lead Capture: Integrated Gravity Forms and custom call-to-action buttons to facilitate free consultations and program enrollments.
- Scalable E-Commerce: Powered by WooCommerce to manage digital products and retreat bookings securely.
- Mobile-Optimized Experience: Fully responsive design ensuring a fluid, calming user experience across all devices.
- Performance & Security: Optimized with Yoast SEO for search visibility and UpdraftPlus for automated site redundancy.