About The Project
“Dance Floor Experiences Blueprint” (DFEB) is an online video course designed for balloon artists and entertainers. It teaches participants how to create and sell “Dance Floor Experiences” using balloons, offering a new service to clients and providing business strategies for marketing, sales, and operations to grow their balloon businesses.
Project Details
- Industry: Education
- Core Technologies: WordPress, Apache, MySQL, PHP
- Theme: Divi
- Key Plugins: WP Rocket, Jetpack, WooCommerce, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a platform to transition traditional balloon artistry into a premium, scalable online educational course. The primary hurdles were managing high-quality video content delivery and creating a sales funnel that converted professional entertainers into students.
The Solution: We leveraged WordPress and the Divi builder to create a high-impact, visual-first landing page. To ensure a seamless user experience, we integrated WP Rocket for lightning-fast load times and WooCommerce to handle secure course transactions, turning a complex educational curriculum into a streamlined, automated business.
Key Features
- Conversion-Optimized Sales Funnel: Integrated lead magnets and a multi-step video preview system to drive memberships.
- High-Performance Architecture: Optimized via WP Rocket and Apache to ensure smooth playback of video-heavy content.
- Mobile-First Responsive Design: A fully fluid layout ensuring balloon artists can access course materials on-site from any device.
- E-Commerce Integration: Secure payment gateway and automated user registration via WooCommerce.
- Engagement Tools: Custom-built lead capture forms using WPForms and automated site health monitoring with Jetpack.