About The Project
Decorative Arrangements specializes in custom balloon decor and event design in Central Arkansas, transforming various celebrations with unique and breathtaking balloon creations. From corporate events and weddings to birthdays and graduations, they offer a range of services including arches, columns, centerpieces, and balloon walls, all aimed at making events unforgettable and stress-free for clients.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Divi Supreme Pro, WP Rocket, Yoast SEO, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client lacked a cohesive digital identity that reflected the high-end, artistic nature of their custom balloon decor, making it difficult to convert premium event leads.
The Solution: Developed a visually immersive WordPress site using the Divi framework to showcase high-resolution galleries. We implemented WP Rocket for lightning-fast load times and Yoast SEO to ensure visibility in the competitive Central Arkansas event market.
Key Features
- Strategic Conversion Funnel: High-visibility “Book Now” CTAs and integrated WPForms to streamline the booking and inquiry process.
- Performance Optimization: Advanced caching and image optimization for a seamless, fast-loading user experience across all devices.
- Dynamic Gallery Layouts: A professional portfolio showcase designed to highlight diverse event types, from corporate functions to private celebrations.
- Mobile-First Design: Fully responsive architecture ensuring the visual impact of their balloon art remains consistent on smartphones and tablets.