About The Project
FOAMTARIO is an event entertainment company based in Ontario that specializes in providing foam parties for various occasions, from backyard birthdays to large festivals. The company offers a unique and fun experience with hypoallergenic foam, foam cannons, music, and lights, ensuring a safe and memorable party for all ages.
Project Details
- Industry: Events
- Core Technologies: WordPress, Apache, MySQL, PHP, Redis
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Supreme Modules Lite – Speed Optimizer, WP Rocket, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: Foamtario provides high-energy event services but faced a common industry hurdle: an outdated digital presence that didn’t match the excitement of their “Foam Cannon” experience. The original site suffered from a confusing booking flow, a lack of clear service tiering (Private vs. Corporate), and a non-responsive design that frustrated mobile users—the demographic most likely to book on the go for parties.
The Solution: We transformed Foamtario’s digital storefront into a high-conversion platform using WordPress and Divi. By implementing a vibrant, bubble-themed visual language, we immediately established brand authority. We integrated a streamlined Online Booking System that allows clients to check availability and pay deposits in under two minutes. To solve the performance issues, we utilized WP Rocket and image optimization, ensuring the media-heavy site loads instantly on mobile devices.
Key Features
- High-Conversion Booking Engine: An intuitive, multi-step booking form that captures event details, calculates pricing dynamically, and processes secure deposits.
- Mobile-First Interactive Design: Fully responsive layout optimized for parents and event planners browsing from smartphones.
- Dynamic Service Tiering: Dedicated landing sections for Private Parties, Corporate Events, and Festivals to funnel traffic effectively.
- Optimized Performance Stack: Integration of WP Rocket and CDN delivery for lightning-fast load times despite high-resolution video and imagery.
- Automated Client Onboarding: Automated email workflows that send safety guidelines, prep lists, and invoices immediately upon booking.
- Social Proof Integration: Live testimonial sliders and Instagram gallery feeds to showcase real-time “Foam-tastic” results and build trust.