About The Project
Daily Cookie offers a unique service providing businesses with unlimited, custom-written daily emails from professional copywriters for a flat monthly fee. This aims to save business owners time and energy while increasing engagement, open rates, and sales through consistent, high-quality email marketing.
Project Details
- Industry: Technology
- Core Technologies: WordPress, PHP, Apache, MySQL
- Theme: Divi
- Key Plugins: UpdraftPlus, WPForms, WP Rocket, Yoast SEO, WooCommerce
Challenges & Solutions
The Challenge: The client struggled with a high-friction sales process and the “reluctant confession” of business owners: the burnout caused by writing daily marketing content. They needed a digital presence that positioned their flat-rate service as a high-end, effortless solution while maintaining fast load times for a content-heavy site.
The Solution: We developed a streamlined, conversion-focused site using the Divi framework to create a visually engaging, “cookie-themed” brand identity. To ensure the site remained high-performing despite heavy asset use, we integrated WP Rocket for speed optimization and Yoast SEO to ensure their service terms rank effectively, turning a complex service into a simple, three-click onboarding experience.
Key Features
- Conversion-Optimized Funnel: Integrated WPForms and WooCommerce to facilitate a seamless transition from service inquiry to flat-rate subscription billing.
- Performance Engineering: Configured WP Rocket and Apache server-level caching to ensure instantaneous page transitions and low bounce rates.
- Strategic Brand Identity: A cohesive UI/UX design that balances professional copywriting authority with approachable, playful branding.
- Automated Data Security: Implementation of UpdraftPlus for real-time backups and automated site maintenance.
- Responsive Architecture: Fully fluid layout ensures the “Join Now” calls-to-action remain prominent and functional across all mobile and desktop devices.