About The Project
This website is dedicated to the “Negotiations with Matan” podcast, hosted by Matan Rosenberg. It offers strategies and practical tools for negotiation, specifically designed for salespeople and small business owners to help them close deals on favorable terms and grow their businesses.
Project Details
- Industry: Education
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Divi Supreme Pro, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client needed a professional digital platform for the “Negotiations with Matan” podcast that could translate complex negotiation strategies into an accessible, high-conversion environment for business owners.
The Solution: Using the Divi framework, we developed a sleek, dark-themed landing page that emphasizes authority and trust. We integrated a streamlined lead capture system (“The Cannons List”) and optimized the content layout to guide users from educational value directly into the sales funnel.
Key Features
- Strategic Lead Capture: High-visibility Call-to-Action (CTA) sections integrated with WPForms for rapid subscriber growth.
- Performance Optimization: Built on a robust Apache/PHP stack to ensure fast loading times for media-heavy podcast content.
- Mobile-First Design: A fully responsive layout that maintains professional typography and readability across all mobile devices.
- Reliability Suite: Implementation of UpdraftPlus for automated backups and Divi Supreme Pro for advanced UI animations and interactive elements.