About The Project
Chabad Early Learning Center is an educational institution located on the Upper West Side of Manhattan, with over 30 years of experience. It offers various programs for toddlers to Pre-K, focusing on holistic learning, integrating Jewish tradition, and fostering a love for learning in a child-centered environment. The school prides itself on its individualized teaching approach, trained staff, and close-knit parent community.
Project Details
- Industry: Education
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Divi Supreme Pro, W3 Total Cache, Rank Math SEO, WooCommerce, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The previous digital presence lacked the warmth and modern professionalism required for an elite Upper West Side preschool. Navigation was likely fragmented, making it difficult for busy parents to find program details and enrollment forms quickly.
The Solution: We developed a vibrant, mobile-first website using WordPress and the Divi builder to balance storytelling with functionality. By integrating WPForms for admissions and WooCommerce for streamlined fee payments, we transformed a passive informational site into a high-conversion administrative tool.
Key Features
- User-Centric Navigation: Simplified menu structure tailored for parent personas (Programs, Admissions, Parent Portal).
- High-Performance Architecture: Optimized with W3 Total Cache to ensure fast load times, reducing bounce rates for mobile users.
- Custom Admissions Integration: Integrated WPForms for seamless, secure online applications and inquiries.
- Unified Brand Identity: A cohesive design language using bold typography and high-quality imagery to reflect “Holistic Jewish Education.”
- SEO & Visibility Suite: Configured Rank Math SEO to maintain dominant local search rankings for “Manhattan Early Learning.”
- Automated Backups: Implemented UpdraftPlus for enterprise-grade security and data redundancy.