About The Project
This website promotes the “Clowning and Comedy 101” online video course, created by Uri Weiss and Zivi Kivi, which teaches individuals how to connect with their inner clown and develop their comedic awareness. The course aims to help participants leverage clowning and comedy principles for personal growth, business, showmanship, and daily interactions.
Project Details
- Industry: Education
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: WP Rocket, UpdraftPlus, BlogVault, WPForms
Challenges & Solutions
The Challenge: The client needed to transition traditional clowning and comedy performance workshops into a professional, scalable online education platform that resonated with both creatives and business professionals.
The Solution: Built a high-conversion landing page using the Divi framework to create a visually engaging, playful, yet professional brand identity. We integrated a video-centric layout to showcase course quality immediately, while optimizing back-end performance with WP Rocket to ensure smooth media delivery and fast load times.
Key Features
- Conversion-Optimized Funnel: Strategic placement of “Free Lesson” lead magnets and WPForms integration to capture student leads.
- Multimedia Integration: Seamlessly embedded high-definition video previews and performance galleries to demonstrate course value.
- High-Performance Architecture: Implementation of WP Rocket and Apache optimization for lightning-fast page speeds across all devices.
- Robust Security & Backups: Enterprise-grade site protection and automated redundancy using BlogVault and UpdraftPlus.
- Responsive Showmanship: A mobile-first design approach ensuring the curriculum is accessible and visually striking on any screen size.