About The Project
This website features Brant Matthews, a Guinness World Record Holder for Fire Eating, who combines his captivating fire performances with powerful motivational speaking. He offers keynote speeches and workshops designed to inspire audiences across Canada and the US to overcome challenges, unlock their potential, and achieve their dreams.
Project Details
- Industry: Entertainment
- Core Technologies: WordPress, Apache, PHP, MySQL
- Theme: Divi
- Key Plugins: Elementor, UpdraftPlus, WPForms
Challenges & Solutions
The Challenge: The client, a Guinness World Record holder and motivational speaker, needed a digital platform that balanced high-energy entertainment with professional keynote credibility. Their previous online presence lacked the visual impact required to showcase high-stakes fire performances while simultaneously converting corporate leads.
The Solution: We developed a high-impact, media-rich website using WordPress and the Divi framework. By integrating dynamic background visuals and bold typography, we captured the intensity of his brand. To streamline lead generation, we implemented a custom WPForms architecture, ensuring event planners can quickly request booking information, while Elementor was utilized for precision layout control on landing pages
Key Features
- Dynamic Visual Storytelling: High-resolution video integration and parallax effects that showcase fire performances without compromising load speeds.
- Lead-Capture Optimization: Strategically placed “Contact Us” and “Learn More” CTAs linked to customized inquiry forms for higher conversion rates.
- Performance & Security: Robust backend setup using Apache and MySQL, with UpdraftPlus for automated security backups and site integrity.
- Multi-Device Responsiveness: Fully fluid design ensuring a seamless browsing experience for event coordinators on mobile, tablet, and desktop.
- Service-Focused Navigation: Dedicated sections for Keynote Speaking, Media Kits, and Viral Ideas to cater to diverse audience segments.