About The Project
Bliss & Reels is an Australian industrial equipment distributor with over 76 years of experience, specializing in providing turnkey solutions for various industries. They supply, commission, and service a wide range of production machinery for the metal, concrete, asphalt, timber, and recycling sectors, offering comprehensive support from installation to maintenance and upgrades.
Project Details
- Industry: Industrial
- Core Technologies: WordPress, LiteSpeed, PHP, MariaDB
- Theme: Hello Elementor
- Key Plugins: Elementor, WP Rocket, Rank Math SEO, WP STAGING, Gravity Forms
Challenges & Solutions
The Challenge: The client required a modern digital presence to match their 76-year legacy. The primary hurdles included organizing a vast catalog of industrial machinery for diverse sectors (Metal, Concrete, Timber) and ensuring a high-performance site despite heavy media content
The Solution: We leveraged WordPress and the Elementor ecosystem to build a clean, industrial-grade interface with intuitive navigation. To ensure lightning-fast load times for high-res equipment images, we implemented LiteSpeed and WP Rocket, providing a seamless user experience that reinforces their authority in the industrial sector.
Key Features
- Sector-Specific Navigation: A streamlined “Solutions” architecture allowing users to filter machinery by specific industry sectors.
- High-Performance Optimization: Integration of WP Rocket and LiteSpeed for rapid page delivery and optimal Core Web Vitals.
- Advanced Lead Capture: Strategic deployment of Gravity Forms to facilitate detailed service and quote inquiries.
- SEO-Ready Foundation: Built with Rank Math SEO to ensure maximum visibility for competitive industrial keywords.
- Responsive Industrial Design: A mobile-first layout that maintains professional branding and readability across all devices.