About The Project
BioTHIK is an Australian company specializing in hair-building fibers designed to conceal thinning or balding hair. Their products, made from natural keratin protein, aim to provide instantly thicker and fuller-looking hair for both men and women, with a focus on ease of use and natural results.
Project Details
- Industry: Personal Care
- Core Technologies: WordPress, Apache, PHP, MariaDB
- Theme: Divi
- Key Plugins: WooCommerce, UpdraftPlus, Ninja Forms, Yoast SEO, Redirection
Challenges & Solutions
The Challenge: The client needed to transition from a generic online presence to a high-conversion e-commerce platform that effectively builds trust for a sensitive cosmetic concern (hair thinning). They required a balance between educational content and a streamlined shopping experience.
The Solution: We utilized the Divi framework to create a custom, high-end visual aesthetic that emphasizes professionalism. By integrating WooCommerce with a simplified checkout flow and a mobile-first design, we transformed the site into a high-performance sales engine that handles complex product variations seamlessly.
Key Features
- Conversion-Optimized E-commerce: Full WooCommerce integration with streamlined product categories and a 1-click “Shop Now” strategy.
- Responsive UX Design: A fluid, mobile-centric layout ensuring a premium shopping experience across all devices.
- High-Performance Stack: Implementation of MariaDB and PHP optimization for fast page loads and reliable database management.
- SEO & Lead Infrastructure: Advanced technical SEO via Yoast and custom-built lead capture forms using Ninja Forms to drive customer retention.
- Automated Continuity: Integrated UpdraftPlus for real-time site backups and Redirection management to maintain link equity and prevent 404 errors.