About The Project
BESST specializes in designing and building modular mini-power stations ranging from 1MW to 100MW. With expertise since 1981, they offer flexible solutions including diesel, gas, and hybrid power stations seamlessly integrating renewables like solar PV and battery storage, along with services for grid connection approvals.
Project Details
- Industry: Industrial
- Core Technologies: WordPress, Apache, PHP, MariaDB
- Theme: Divi
- Key Plugins: Gravity Forms, UpdraftPlus, WPForms Lite, Yoast SEO
Challenges & Solutions
The Challenge: The previous digital presence lacked a professional industrial aesthetic and failed to effectively communicate the technical complexity of building 1MW to 100MW power stations. Conversion pathways for high-value engineering assessments were unclear.
The Solution: Developed a high-performance WordPress site using the Divi framework to create a clean, authoritative industrial UI. We streamlined the user journey by implementing a prominent, dedicated “Book Your Free Assessment” lead-capture area, ensuring a direct path from information gathering to consultation.
Key Features
- Custom Lead Generation Engine: Integrated Gravity Forms to capture high-intent inquiries through a streamlined assessment booking system.
- Industrial-Grade Performance: Optimized on an Apache/PHP/MariaDB stack to ensure fast loading times for information-dense technical pages.
- SEO & Visibility Framework: Leveraged Yoast SEO to ensure the site ranks for niche power generation and grid connection keywords.
- Secure Infrastructure: Implementation of UpdraftPlus for automated redundancy and fail-safe data protection.
- Responsive Engineering: Fully fluid layout designed to provide a seamless technical browsing experience across mobile, tablet, and desktop.