About The Project
Balloon Artist College (BAC) offers comprehensive online courses, resources, and community support to help aspiring and established balloon artists enhance their skills and grow their businesses. Members gain access to an extensive library of webinars, courses, and marketing materials, with flexible month-to-month or annual membership options.
Project Details
- Industry: Education
- Core Technologies: WordPress, Apache, PHP, MySQL, Redis, cURL, OpenSSL, ImageMagick, Ghostscript
- Theme: Divi
- Key Plugins: Divi Supreme Pro, Supreme Modules Lite – WP Rocket, WooCommerce, UpdraftPlus – Backup/Restore, WPForms
Challenges & Solutions
The Challenge: The client needed to transform a niche educational concept into a high-converting membership platform that could handle complex media (webinars/courses) without sacrificing site speed or user experience.
The Solution: We leveraged the Divi framework to create a vibrant, professional brand identity that appeals to creative entrepreneurs. To ensure high performance despite the heavy asset load, we implemented WP Rocket for caching and Redis for database optimization, resulting in a seamless, fast-loading educational portal.
Key Features
- Automated Membership Funnel: Integrated WooCommerce to manage flexible monthly and annual subscription tiers with automated recurring billing.
- Dynamic Resource Library: A centralized hub featuring 42+ courses and 400+ downloadable templates, organized for easy navigation and user retention.
- Performance Optimization Stack: Utilized WP Rocket, ImageMagick, and Ghostscript to ensure high-speed delivery of visual content and PDF resources.
- Conversion-Centric Design: Strategically placed CTA buttons and WPForms integration to streamline lead generation and member inquiries.
- Enterprise-Grade Security: Robust data protection and site integrity maintained through OpenSSL encryption and UpdraftPlus automated backup systems.