About The Project
Australian Wrapping Company (AWC) is a leading provider of comprehensive industrial packaging solutions. From shrink wrapping and pallet wrapping to flow wrapping machinery and custom-manufactured films, they serve diverse industries nationwide. With established warehouses in Sydney, Melbourne, and Brisbane, AWC combines equipment sales with dedicated technical service and material supply.
Project Details
- Industry: Manufacturing / Industrial Equipment
- Core Technologies: WordPress, Apache, PHP, MariaDB
- Theme: Divi
- Key Plugins: Elementor, WP Rocket, Rank Math SEO, WooCommerce, Gravity Forms, UpdraftPlus
Challenges & Solutions
The Challenge: The client faced an outdated digital presence that failed to effectively showcase complex industrial machinery. This led to poor user engagement and a high bounce rate, as prospective B2B clients struggled to find technical specifications or navigate the extensive product range.
The Solution: We developed a high-performance, visual-heavy website utilizing the Divi Builder and Elementor. By integrating WP Rocket, we ensured lightning-fast load times for high-resolution machinery galleries. The user journey was re-engineered to organize a vast catalog into intuitive categories, supported by Gravity Forms for streamlined, high-intent quote requests.
Key Features
- Custom Industrial Catalog: A highly structured display of machinery and packaging materials designed for quick technical referencing.
- Performance Engineering: Elite speed optimization via WP Rocket to maintain a seamless browsing experience on image-heavy pages.
- High-Intent Lead Capture: Strategic integration of Gravity Forms to capture detailed technical requirements from prospective corporate clients.
- Advanced SEO Infrastructure: Built with Rank Math SEO to secure dominant visibility within the Australian manufacturing and logistics sectors.
- Robust Mobile Design: A mobile-first, professional layout that ensures accessibility for procurement managers on-site or in the office.
- E-commerce Foundation: A WooCommerce-ready architecture to support the scalable sale of packaging consumables and supplies.